Compliance and Fraud Protection on The Trade Desk
Safeguarding Your Campaign
We take the issue of fraud and brand safety very seriously. Using both The Trade Desk’s built-in compliance tools and our own active approach, we employ the following proprietary tools and tactics, to make certain your brand and campaign are not at risk. These tools and tactics safeguard your campaign to ensure every dollar is spent in the most efficient and effective way:
- Quality Alliance/Moat
These are proprietary solutions that ensure video advertising impressions are served on sites with verified large- and medium-size players. This solution ensures that your premium video is viewable, and not being served as in-banner advertising. - White Ops Integration
Our trading operations in The Trade Desk are completely integrated with White Ops, a leader in cybersecurity. Through this exclusive integration we employ the same techniques used during high-frequency trading in the financial markets, where every millisecond of efficiency counts. When a non-human impression, known as “Sophisticated Invalid Traffic (SIVT)” is identified by White Ops, our trading system will automatically block that impression from serving. - Bot Avoidance
Our pre-bid Bot Avoidance solutions actively block non-human and invalid traffic. - Brand Safety
We deploy a number of different pre-bid solutions to help ensure your ads run in brand-safe environments. These are provided by industry leading companies, including DoubleVerify and Integral Ad Science. - Quality Assurance
We deploy human quality assurance (QA) teams to review ad placements and ensure they meet the highest standards of quality and compliance.
By implementing these measures, Cross Device media and The Trade Desk help ensure that advertisers’ campaigns are safe, secure, and free from fraud and inappropriate content.
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