Targeting on DSPs with Geography
- Location-Based Advertising
We can target users based on their location data, such as their city, region, or zip code. This enables them to deliver ads that are more relevant to local audiences, such as promotions for local businesses or events.
Advertisers can create a virtual “fence” around a specific location, such as a store or event venue, and deliver ads to users who enter that area. This allows us to target users who are likely to be interested in a brand’s products or services based on their physical location.
- Proximity Targeting
Similar to geofencing, proximity targeting allows advertisers to target users who are in close proximity to a specific location, such as a store or event. This enables advertisers to deliver ads in real-time, encouraging users to visit the store or attend the event.
- Regional Targeting
Advertisers can target users based on broader regions, such as a state or country. This can be useful for targeting users in specific geographic areas where the brand’s products or services are most popular.
Overall, geo-targeting offers advertisers a powerful tool for reaching specific audiences based on their physical location, driving better results and ROI for their campaigns.
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