Audience Targeting With Data
Targeting on DSPs with Data
Our sophisticated data targeting methods can make use of your own data, both offline and online, and/or pull from over 130 data providers. This data helps identify targets in everything from demographics, business and industry, in-market for purchases, interests, lifestyle, even TV audiences.
- Data and Behavioral Targeting
The ability to profile and find prospective audiences using data is one of the most powerful attributes of The Trade Desk. Our sophisticated data targeting methods can make use of your own data, both offline and online, and/or pull from over 130 data providers. This data helps identify targets in everything from business and industry, in-market for purchases, interests, lifestyle, even Linear TV audiences. - Demographic Targeting
Advertisers can target specific groups of consumers based on their age, gender, income, education, and other demographic factors. - Targeting Customer Lists
CRM data represents a client’s most potent advertising audience. With The Trade Desk, we can onboard offline CRM data into a robust online advertising audience. There is even a direct integration that will allow us to target directly from your Salesforce data. - Retargeting
Retargeting is a process by which we target people who have already visited your website. These are people who have an established interest in your product or service.
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