Strategic Media Planning

Cross Device Media provides comprehensive strategic planning for companies using all media — digital and traditional. We provide media plans that allow advertisers to maximize their audience reach and leverage the best media options for their goals.

Transparency with Digital

We take a unique approach to planning digital campaigns—one that’s founded on the principle that you should understand fully what you’re getting before you commit your budgets. Our unique process lets clients see up-front the strategy, parameters, campaign components, expected costs and anticipated delivery levels.

Powered By Experienced Media Professionals

Our team is unique in that our members have extensive backgrounds in both traditional and digital media. This allows us to combine an empirical approach with the strategic understanding of media consumption patterns — a perspective you won’t find with most digital trading teams. The result are more balanced plans that deliver results without overspending.

Integrated Advertising Strategies

It’s important to look at the entirety of your advertising strategy so plans can be structured to support one another.  For the integrated advertising plan, we provide top-line recommendations for how best to structure all media.  For example, if your principal traditional advertising channel is linear TV, our plan will seek to show how digital activities would complement and strengthen your TV buys, combining to reach your intended audiences.  Traditional TV buys tend to skew older, whereas digital connected TV and OTT, reach non-cable subscribers and younger audiences.

In the many years I’ve partnered with Cross Device Media, not only are they proactive in addressing our campaigns, but always there when we need them.  A thoroughly reliable media partner.

Denise Panyik-Dale
Director of Communications and Marketing - Saint Elizabeth University

I’ve worked with many media partners over the years, but none match the capabilities, expertise, planning and responsiveness of Cross Device Media. They’re available when you need them and they know programmatic audiences. 

Cheryl Buono
VP, Media - CMI/Compas

Case Study: Mobile App Installs

Promoting Downloads for a Startup Android Phone App

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