Cross Device Media provides comprehensive strategic planning for companies using all media — digital and traditional. We provide media plans that allow advertisers to maximize their audience reach and leverage the best media options for their goals.
Transparency with Digital
We take a unique approach to planning digital campaigns—one that’s founded on the principle that you should understand fully what you’re getting before you commit your budgets. Our unique process lets clients see up-front the strategy, parameters, campaign components, expected costs and anticipated delivery levels.
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Our team is unique in that our members have extensive backgrounds in both traditional and digital media. This allows us to combine an empirical approach with the strategic understanding of media consumption patterns — a perspective you won’t find with most digital trading teams. The result are more balanced plans that deliver results without overspending.
Integrated Advertising Strategies
It’s important to look at the entirety of your advertising strategy so plans can be structured to support one another. For the integrated advertising plan, we provide top-line recommendations for how best to structure all media. For example, if your principal traditional advertising channel is linear TV, our plan will seek to show how digital activities would complement and strengthen your TV buys, combining to reach your intended audiences. Traditional TV buys tend to skew older, whereas digital connected TV and OTT, reach non-cable subscribers and younger audiences.
In the many years I’ve partnered with Cross Device Media, not only are they proactive in addressing our campaigns, but always there when we need them. A thoroughly reliable media partner.
This is a partner that is clearly expert in programmatic media. As ad tech veterans, Cross Device Media Group is highly skilled in this technology, diligent and proactive in optimizing, and consistently demonstrates their acumen for performance driven acquisition campaigns.
Case Study: Fundraising Event Registrations
Driving Event Registrations in Major Markets.Read More