Household Device Graph
To run a successful and efficient multi-device campaign, you must know the household universe and its inhabitants’ device activity. If you don’t, you’re likely missing audiences, and in the worst case, duplicating impressions and wasting money.
The advent of premium TV only serves to heighten this need.
With billions of bids delivered each day, The Trade Desk has the most extensive mapping of US households. Detailed and up-to-date, this information extends to 80 million US households — the closest competitor tops out at 45 million.
This allows us to apply targeting tactics, manage frequency, apply data targeting parameters, and provide actionable insights on cross device activity – all to create the most effective, robust, and efficient campaigns for your media spend.