Compliance and Fraud Protection
At Cross Device Media, compliance and fraud protection are paramount. We employ the following proprietary tools and tactics, to make certain your brand and campaign are not at risk. These tools and tactics safeguard your campaign to ensure every dollar is spent in the most efficient and effective way.
These are proprietary solutions that ensure video advertising impressions are served on sites with verified large- and medium-size players. This solution ensures that your premium video is viewable, and not being served as in-banner advertising.
White Ops Integration
Our trading operations are completely integrated with White Ops, a leader in cybersecurity. Through this exclusive integration we employ the same techniques used during high-frequency trading in the financial markets, where every millisecond of efficiency counts. When a non-human impression, known as “Sophisticated Invalid Traffic (SIVT)” is identified by White Ops, our trading system will automatically block that impression from serving.
Our pre-bid Bot Avoidance solutions actively block non-human and invalid traffic.
DoubleVerify Post-Impression Verification tools
Independently of our primary trading platform, we utilize DoubleVerify’s IQPA post-buy verification platform. This allows us to track our delivered impressions and independently verify the validity and effectiveness of our compliance tools.
We deploy a number of different pre-bid solutions to help ensure your ads run in brand-safe environments. These are provided by industry leading companies, including DoubleVerify and Integral Ad Science.