Team

Paul Audino

Founder, Cross Device Media Group

Paul has spent his entire career in media, working across all major markets with the country’s largest brands at both client side and agency holding companies. Prior to founding Cross Device Media, Paul was SVP of National Sales at DoubleVerify, the company that put brand safety verification on the map, and Vistar Media, the first programmatic location based OOH network co-founded by former Google veterans. His breadth of ad tech sales and marketing experience, spans analytics, ad networks, mobile, ad verification and compliance, TV, and telecom. Paul’s other passions include spending time with his family, tennis, cycling, art and aviation.

Richard Petralia

Director of Media Operations

Richard leads the media operations team at Cross Device Media Group. With over 25 years in media, advertising and marketing, in both traditional and digital media, Richard brings a unique perspective to the group. Richard was one of the early adopters of Programmatic Advertising, successfully executing and managing campaigns across categories, including – but not limited to – Pharma, Retail, Finance, Food, Travel & Tourism, Service Providers, Home Furnishings, B2B, EDU, Entertainment and Gaming. Richard’s other passions include coaching competitive youth soccer, fly-fishing and spending time with his family.

Michelle Snyder

Media Director

Michelle leads the daily planning, buying and optimization team for Cross Device Media. Drawing on over 20 years of media planning and buying, Michelle bridges the gap between clients media goals with the targeting and optimization capabilities of the industry’s most sophisticated ad platform. Michelle is an avid distance runner – she also enjoys skiing, boating and reading.

Jennifer Casola

Manager, Analytics & Consumer Insights

As Manager of Analytics & Consumer Insights, Jenn leads the team with an intense passion for defining the story behind the data. With an early start in account management, media planning and buying for regional, national and international clients, Jenn’s focus has always been hands on and customer facing, making her a valuable team player. Jenn enjoys spending time with her family and reading books. She can often be found volunteering her time and efforts to local events and organizations.

Holly Detels

Media Strategist

Holly has been part of the evolution of the media landscape for 20+ years starting in New York and moving to the Pacific Northwest 15+ years ago. She has experience in a breadth of categories including, financial, CPG, fashion, travel and entertainment, to name a few.  Holly’s passion is in the marrying of programmatic technology with media strategy and consumer insights to drive both best outcomes and gain insight for the next campaign.  She just doesn’t believe in status quo!  Outside work, Holly loves watching her daughter on the volleyball court, walks with her mutt, reality television (yes, owning up!) and listening to a mix of political and comedy podcasts.

Marion Sharkey

National VP of Strategic Partnerships

Marion has over 20 years of leadership experience in business strategy and performance marketing, with a proven track record of delivering results. As National VP of Strategic Partnerships at Cross Device Media, Marion’s expertise as a dynamic thinker and strategic partner will be focused on championing business goals, development, and success. Her previous positions include, VP of Business Development for PMD, an online digital performance marketing agency, where she focused on driving innovation, establishing key partnerships and achieving strong double digit growth. Prior to this, Marion was VP of Marketing for brands in home fashions and women’s apparel at Hanover Direct. Marion enjoys being with friends, family and meeting new people!

Haley Richards

Programmatic Media Specialist

Haley leads the pre-flighting and campaign set-up implementation efforts, as well as assisting in media planning, and campaign performance analysis and optimization.  Haley’s digital media experience began in the Los Angeles market at Palisades Media Group and OMD, where she researched, planned, and implemented successful advertising campaigns in verticals of Education, Entertainment and Retail.

Haley enjoys spending time with family and friends as well as exploring the Pacific Northwest.