We started this business with one simple observation: Advertisers were not getting what they needed from the current gang of digital media suppliers.
It seemed to us that there were few, if any, companies that applied media planning principles to the new digital environments. Their interest was to do the least amount of work to move large volumes of impressions, then leave it to the advertisers to figure out what worked and what didn’t.
We saw a better way. As media veterans with experience in all facets of the business, from publishers, to ad tech to agency media environments, we saw the value in providing a digital media partnership that’s based on performance, trust and transparency.
Simply put, our job is to deliver the maximum number of verified, compliant impressions at the lowest possible cost. And do so in ways that serve the client’s interests and advance their business goals. Where others see their job end with a negotiated CPM, we see ours just beginning. Where others do their best to obfuscate the details of campaign performance, we seek expressiveness and transparency in campaign reporting. And where others are content with a black box approach to delivery, we go out of our way to make sure campaigns are verifiably running in quality, vetted and brand-safe environments.
We’re governed by where the insights and results take us: the only agenda that matters is yours. Its a formula that has made Cross Device Media one of the most trusted and respected digital media companies in the market today.