Case Study: Distance Learning

Attracting Prospects and Enrollments For Online Degrees.

Background

Flatiron School offers campus-based and online degrees for software engineering, data science, UX/UI and cybersecurity analytics in five major markets: New York, Chicago, Austin, Denver and Seattle. The cost of a course starts at $15,000

Our Challenge

Raise Awareness for the school and convince new prospects to register for classes to produce an ROI against media investment.

What We Did

Cross Device Media planned, bought, and optimized the digital advertising for each program in five markets, and nationally for retargeting.

The KPIs

Success was pinned to the cost of registrations (CPA).

Results

Within the first month, Cross Device Media lowered the cost for registration by 76% ($195).