Our Process

Our business is built on the idea that you should know everything there is to know about your campaign. Our process is designed to offer transparency, to instill confidence that your media dollars are well spent, and to ensure your media buys are both efficient and effective.


All Campaigns begin with a plan. These provide insight into how we target, what media we’ll use, how we optimize to specific KPIs, what we forecast for both spend and delivery.


Optimal campaign performance requires constant, diligent optimization. During its flight, our media team actively manages each campaign with optimizations designed to improve performance to the stated KPIs. We monitor dozens of campaign parameters so that we can emphasize factors that produce success and eliminate those that don’t. And we continually allocate budgets according to market signals and the needs of the campaign. In addition to meeting our KPI targets, our ultimate goal is to beat the original plan with more impressions and a lower CPM.


Expressive, detailed reporting is a cornerstone of the Cross Device Media promise. Our reports provide full transparency and valuable insight into campaign performance. Our team uses internal reports to guide our optimization decisions, but we also provide clients with one of the industry’s most detailed post-campaign analysis package.

In the many years I’ve partnered with Cross Device Media, not only are they proactive in addressing our campaigns, but always there when we need them.  A thoroughly reliable media partner.

Denise Panyik-Dale
Director of Communications and Marketing - Saint Elizabeth University

I’ve worked with many media partners over the years, but none match the capabilities, expertise, planning and responsiveness of Cross Device Media. They’re available when you need them and they know programmatic audiences. 

Cheryl Buono
VP, Media - CMI/Compas

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